On-page optimization for dummies always begins with the usual keyword research, assigning of keywords to various pages according to relevance, title tags, introductory copy et el. But when it comes to optimizing a website that contains tens of thousands of pages, such an optimization strategy is thrown out of the window. Imagine performing the above mentioned exercise for a website which consists of over 100,000 indexed pages. Nightmarish, isn’t it?
The optimization of your website should be such that the uniformity is visible throughout the website, not only to you, but more importantly to the search engine spider. Hr, the Title tag is of immense importance. Take the case of a website like Slideshare, which has thousands of pages indexed by Google.
Here the subtitles and the titles gains importance as it follows the following mechanism in its tagging - “SlideShare » Slideshows tagged with [keyword]”, whereas the right strategy should be to tag the Powerpoint presentations/slides with the right keywords. This would definitely have a much better influence in the ranking of the website as well as the presentations on it.
So you think the work is done here? Well not exactly, as there are much bigger things waiting to you’re your attention. The HTML script – optimize it till the last letter in the script. Heard about BlackHat SEO strategies? If you have, forget them because a short term solution will land you up in long time trouble. Do not clutter your page with keywords; rather give enough breathing space between the titles and the content. H1, H2, H3 tags should be chosen and written carefully and make sure that the same description does not go with the whole template and so do the keywords.
Optimizing URLs is a taxing job, but a rewarding one. There are certain parameters involved in the optimization of URLs. One revelation we would like to make here is that dynamic URLs and static URLs are treated the same by Google.
Also a URL like www.yoursite.com/linen-bedsheets.php is considered to much better than a URL that goes like www.yoursite.com/product-82543.php. The separators used in this case need not be sweated upon. Make sure that your old URLs respond with a 301 permanent redirect to the page’s new, optimized URL.
The end motive behind all this is to being in as many visitors and therefore as many leads as possible. This can also be done through the effective use of platforms like forum, discussion groups and blogs. User generated content is hugely popular with search engines as it speaks volumes about the kind of interest which people show in your website. Content syndication is also important as you should be able to provide the users with RSS feeds from your blog.
Tag clouds are one thing of my fag which always raises many heads and many issues. Many website vote as well as against tag clouds and therefore it remains totally your call to have them or not.
If you have anything more to share on on-page optimization, feel free to get in touch.
The optimization of your website should be such that the uniformity is visible throughout the website, not only to you, but more importantly to the search engine spider. Hr, the Title tag is of immense importance. Take the case of a website like Slideshare, which has thousands of pages indexed by Google.
Here the subtitles and the titles gains importance as it follows the following mechanism in its tagging - “SlideShare » Slideshows tagged with [keyword]”, whereas the right strategy should be to tag the Powerpoint presentations/slides with the right keywords. This would definitely have a much better influence in the ranking of the website as well as the presentations on it.
So you think the work is done here? Well not exactly, as there are much bigger things waiting to you’re your attention. The HTML script – optimize it till the last letter in the script. Heard about BlackHat SEO strategies? If you have, forget them because a short term solution will land you up in long time trouble. Do not clutter your page with keywords; rather give enough breathing space between the titles and the content. H1, H2, H3 tags should be chosen and written carefully and make sure that the same description does not go with the whole template and so do the keywords.
Optimizing URLs is a taxing job, but a rewarding one. There are certain parameters involved in the optimization of URLs. One revelation we would like to make here is that dynamic URLs and static URLs are treated the same by Google.
Also a URL like www.yoursite.com/linen-bedsheets.php is considered to much better than a URL that goes like www.yoursite.com/product-82543.php. The separators used in this case need not be sweated upon. Make sure that your old URLs respond with a 301 permanent redirect to the page’s new, optimized URL.
The end motive behind all this is to being in as many visitors and therefore as many leads as possible. This can also be done through the effective use of platforms like forum, discussion groups and blogs. User generated content is hugely popular with search engines as it speaks volumes about the kind of interest which people show in your website. Content syndication is also important as you should be able to provide the users with RSS feeds from your blog.
Tag clouds are one thing of my fag which always raises many heads and many issues. Many website vote as well as against tag clouds and therefore it remains totally your call to have them or not.
If you have anything more to share on on-page optimization, feel free to get in touch.
0 comments:
Post a Comment