Ensuring the Right Global Presence

Like all good things in life, organic traffic is also free. Organic traffic is referrals, strictly from search engines, for a set of industry specific key terms. Website owners and bloggers simply love it, as it allows them to raise the bar and get noticed, without wasting time in getting their website discovered by their set of target audience. Search engines support organic traffic. This means, the more organic traffic you have for your website, the more search engines are likely to give your website higher rankings.

The strength of organic traffic to your website largely depends on how efficiently your website is promoted, using various tools and techniques of search engine optimization. Strategic search engine optimization techniques strive to improve and maintain website’s ongoing visibility. Some of the key factors for driving a good volume of search traffic to your website include:

Site Structure and navigation 

The functional part of your website is its navigation and internal linking structure. Broken links or poor navigation upset Google spiders. Hence, it is necessary that you optimize your website for:

 Bad Navigation
 Inconsistent, broken links
 and User-friendliness

Good Keyword Strength

Keywords define what you are and what you do. Hence, you must choose the most specific keywords that relate to your business nature as well as the section you want to pitch more. You must carefully use your keywords in title tags, meta keyword tags, alt tags, and meta description so that it gets selected in all major search engines.

Website Content 

Your website must have keyword rich content with an average keyword density of 3-4%. It is recommended that you update your website content on regular basis with good quality relevant content.

External linking structure

External linking structure defines the number of websites pointing to your website. It is important that you get good quality in-bound links from websites with higher Page Ranks. This can be accomplished through writing strategic articles, blog posts, and link exchanges.

Expert SEO Support

As internet is getting clogged with more and more companies from similar products and targeting same audience, competition has increased manifolds! Realizing the importance of professional search engine optimization support, companies are going smarter and seeking professional SEO services, available at much affordable rates.

E2 Solutions is one of the top SEO companies in India offering online reputation management, SEO Services, ecommerce website design, web application development.